People and search engines love the Frequently Asked Questions (FAQs) pages. A well-written FAQ section on your website is a great way to show your online customers that you care about their experience directly responding to the needs of your audience and their search queries. According to the leading SEO consultant Toronto, FAQs also get you found from outside your website. SEO rankings are boosted by FAQs because Google values your website for providing all the information required to make an educated decision. Here are some ways to make it both comprehensive and focussed.
- Collect Relevant FAQs
Do a bit of keyword research online on tools such as SE Ranking and Ahrefs to detect the most popular keywords. Check out your competitor’s FAQ pages and find out what questions they answer that you haven’t yet. Also, use other platforms like Reddit and Quora to find out the most popular questions under your product niche.
- Excellent Navigational Structure
You can list only the questions and include links to take readers to the answers if you want to reduce your page to a more manageable size. This drives traffic to many pages on your site and causes high spikes in page views, and therefore, is great for SEO. A good digital marketing consultant in Toronto would recommend making short SEO-friendly URLs for each FAQ post. This would simply direct customers to exactly the right answer.
- Implement Structured Data
- Get a higher average click-through rate (CTR).
- Become more visually appealing in the SERP.
- Pull ahead of your competitors in your niche.
Google recently added support for FAQ structured data on Google Assistant and Google Search. You can make your content eligible to show questions and answers directly on Google Search and the Assistant, by implementing this structured data.
- Check Analytics Regularly
You should start with the analytics of your website in order to see whether the page is ranking for useful keyword phrases and getting traffic, once you’ve created your FAQ page. Monitor the path taken before and after visiting the FAQ page, the duration of the visit, the questions with the most clicks, etc. You can rework your page or add some minor changes to better direct visitors to the FAQ section, after getting these actionable and meaningful insights.