Monday, March 1, 2021

Tips to Create SEO Friendly FAQs for Your Website

SEO Friendly FAQ's

People and search engines love the Frequently Asked Questions (FAQs) pages. A well-written FAQ section on your website is a great way to show your online customers that you care about their experience directly responding to the needs of your audience and their search queries. According to the leading SEO consultant Toronto, FAQs also get you found from outside your website. SEO rankings are boosted by FAQs because Google values your website for providing all the information required to make an educated decision. Here are some ways to make it both comprehensive and focussed. 

  • Collect Relevant FAQs 
It’s crucial to raise the right questions to educate your online customers about your product or service and generate demand, before creating your FAQ page. It takes a lot of planning, continuous and thorough question research and a bit of strategic work. You can easily find out what questions your customers regularly ask, from your customer service reps or service centre. 

Do a bit of keyword research online on tools such as SE Ranking and Ahrefs to detect the most popular keywords. Check out your competitor’s FAQ pages and find out what questions they answer that you haven’t yet. Also, use other platforms like Reddit and Quora to find out the most popular questions under your product niche. 

  • Excellent Navigational Structure 
Your FAQ section is not going to get to your prospects if users can’t find it or even navigate it no matter how well-written it is. Giving your FAQ section a structure will improve SEO, customer loyalty and customer satisfaction for the entire website. Search functionality will make it easier for users to find answers instantaneously if you have longer FAQ pages, many categories, and subcategories. 

You can list only the questions and include links to take readers to the answers if you want to reduce your page to a more manageable size. This drives traffic to many pages on your site and causes high spikes in page views, and therefore, is great for SEO. A good digital marketing consultant in Toronto would recommend making short SEO-friendly URLs for each FAQ post. This would simply direct customers to exactly the right answer. 

  • Implement Structured Data 
Adding structured data to your FAQ page is a good way to: 
  • Get a higher average click-through rate (CTR). 
  • Become more visually appealing in the SERP. 
  • Pull ahead of your competitors in your niche. 
Google recently added support for FAQ structured data on Google Assistant and Google Search. You can make your content eligible to show questions and answers directly on Google Search and the Assistant, by implementing this structured data. 

  • Check Analytics Regularly 
You should start with the analytics of your website in order to see whether the page is ranking for useful keyword phrases and getting traffic, once you’ve created your FAQ page. Monitor the path taken before and after visiting the FAQ page, the duration of the visit, the questions with the most clicks, etc. You can rework your page or add some minor changes to better direct visitors to the FAQ section, after getting these actionable and meaningful insights.


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